Major entertainment conglomerates, such as Time Warner, Viacom and Walt Disney, have built vast Internet networks that reach tens of millions of Americans every month. In January 2004, 83.5 million Americans, or 55 percent of the Internet population, visited either eBay or Amazon, making these sites among the most heavily trafficked retailers in the country – online or offline. The Web has had a major impact on a broad range of industries, from retail to entertainment to travel. In fact, online spending (excluding auctions) is on target to break through the $100 billion threshold this year – another spectacular growth story tracked and revealed by Comscore Networks. While information and content delivery have surged in popularity, e-commerce properties such as eBay, Amazon, TicketMaster, Orbitz, Expedia and others have emerged to now also rank among the most popular destinations on the Web. A full comparison of the top 50 properties is available at the end of this press release. As a result, the Internet has emerged as a uniquely powerful and holistic medium.īelow are rankings of the top ten properties in January 1996 versus January 2004. Since then, however, the Internet user base has expanded dramatically, high-speed connections have spread beyond corporate and academic campuses and users have become increasingly dependent on the Internet’s many unique capabilities. In the mid-nineties, the Web was dominated by “Internet Service Provider” sites that offered a connection to the Internet (many of which evolved into “portals”), search engines and university sites (see full ranking at end of release). Not only has the Internet grown in size, but also in scope of application. “Comparing this month’s ranking to that of January 1996 provides the numbers behind the fascinating story of how the Internet evolved to become an integral part of mainstream American life.” population,” said Peter Daboll, president and CEO of Comscore MMX. “In the eight years since the MMX service began tracking Internet use, the Web has grown from a novelty used by a minority of techno-savvy users to a mainstream medium used by the majority of the U.S. This month, Comscore MMX celebrates the eight-year anniversary of online consumer measurement by re-releasing its January 1996 Web site ranking – the industry’s first – alongside the January 2004 ranking of the Top 50 Internet Properties. Comscore MMX has continued as the industry leader through a track record of innovation, measurement accuracy and unique insight into consumer behavior. In the intervening years, MMX, which was acquired by Comscore Networks in June 2002, has become the undisputed arbiter of the growth of the Internet, chronicling the appearance and departure of some brands, and the emergence and entrenchment of many others. Now fast forward to February 2004: The Web has become an integral part of daily life for more than 150 million Americans, 35 percent of home users have broadband connections and the Internet is a thriving commerce and marketing platform. households, representing about 20 million American adults, had a home Internet connection “broadband” was a term known to few and a luxury used by even fewer technology stocks hadn’t yet begun their ascent to untenable heights – and MMX released the world’s first ranking of the most-visited Web sites. 25, 2004 – Wind back the clock to February 1996: Approximately 10 percent of U.S. Communiqués de presse Surfing Down Memory Lane to January 1996: Comscore MMX Revisits First-Ever Web Site RankingsĬomscore MMX Celebrates Eight Years of Industry Leadership and Announces Recent Client Successes
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